NYC

SoHo Flagship Showroom

A flagship showroom built to feel modern, premium, and unforgettable

Broome Street was developed as a flagship showroom for a leading window treatment company, built to reflect the brand’s elevated, contemporary identity. The goal was a space that feels inviting and sophisticated, while functioning seamlessly for daily operations and client-facing product presentations.

Square Feet
2000
Timeline
8 weeks
Year
2021
Labor Warranty
5 Years

A Space That Needed a Cohesive, Brand-Forward Refresh

To reach flagship-level impact, the interior required a complete visual and functional upgrade. The finishes, lighting, and overall presentation needed to feel more polished and intentional, with better support spaces to improve storage and operational efficiency behind the scenes.

Finish Upgrades, Custom Features, and Operational Build-Out

We executed a full interior refresh including a comprehensive paint program, custom wallpaper installation, and refinishing existing hardwood floors to create a cohesive, high-end foundation. Locally fabricated wood elements were integrated throughout to add warmth and character, paired with strategically curated artwork to elevate the visual experience. To support operations, we constructed a finished basement for storage and efficiency, and completed custom glasswork for staircases and railings alongside targeted electrical upgrades to enhance the scale, lighting, and overall perception of the showroom. We also managed procurement of all required design materials to ensure every detail aligned with the brand’s standards.

A polished, inviting space designed to showcase the brand at its best

The completed space is a refined flagship showroom that feels modern, warm, and highly considered — an elegant platform for showcasing products to clients and partners while supporting day-to-day operations with improved functionality.

Services Performed

  • Full interior refresh
  • Comprehensive paint program
  • Hardwood floor refinishing
  • Custom millwork
  • Custom wallpaper installation
  • Locally fabricated wood elements
  • HVAC installation
  • Artwork curation
  • Art installations
  • Finished basement construction
  • Custom glasswork for staircases and railings
  • Targeted electrical upgrades
  • Design material procurement and coordination
  • Custom signage
Project detail image one
Project detail image two

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